Privacy Notice

Alethira Ltd. Privacy Notice

This Privacy Notice explains how Alethira Ltd. collects, uses, and protects your personal data. It applies to visitors of alethira.com and alethira.com/launchpad, as well as individuals who contact us, sign up to our services, or otherwise interact with us.

1. Contact details
2. What information we collect, use, and why
3. Lawful bases and data protection rights
4. Where we get personal information from
5. How long we keep information
6. Who we share information with
7. Sharing information outside the UK
8. How to complain

Contact details

Data Protection Officer Email: dpo@alethira.com

What information we collect, use, and why

We collect or use the following information to provide and improve products and services for clients:

1. Names and contact details
2. Transaction data (including details about payments to and from you and details of products and services you have purchased)
3. Usage data (including information about how you interact with and use our website, products and services)
4. Information relating to compliments or complaints
5. Website user information

We collect or use the following personal information for information updates or marketing purposes:

1. Names and contact details
2. Addresses
3. Marketing preferences
4. Website and app user journey information
5. IP addresses

We collect or use the following personal information to comply with legal requirements:

1. Name
2. Contact Information

We collect or use the following personal information for dealing with queries, complaints or claims:

1. Names and contact details
2. Purchase or service history
3. Correspondence

Cookie Policy

At this time, we do not use any cookies. If we introduce cookies in the future, we will update this policy and seek your consent.

If you have any questions, please contact us at dpo@alethira.com.

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • Where personal information such as contact details are provided voluntarily, these will be used in line with what the individual has consented to, to provide them with access to our services, with information about our services and quotes, or for invoicing and billing, with the opportunity for the individual to remove or amend this at any time, in line with GDPR requirements.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • Where personal information such as contact details are provided voluntarily, this will be used only in line with what the individual has consented to, to provide them with information about our services and access to our services, as they accept, with the opportunity for the individual to remove or amend this at any time, in line with GDPR requirements.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information to comply with legal requirements:

• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • Where personal information is provided and used in line with consent, if in case a legal dispute occurs or where required by the relevant authorities and required by law, we may need to provide these details. However, no information will be shared without fully determining the legal basis for such requests.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • Where an individual is making a claim, complaint or query to Alethira Ltd, personal information may be used in order for us to respond to or otherwise process such a claim, complaint or query. The individual voluntarily provides their personal information, in line with GDPR, and their information will not be disclosed unnecessarily to third parties unless it is related to mediating or resolving the issue.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

• Directly from you
• Publicly available sources
• Providers of marketing lists and other personal information
• Suppliers and service providers

How long we keep information

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to provide you with newsletters or information about our services, and to comply with our legal obligations.

Newsletter Subscribers: We will retain your contact details for as long as you remain subscribed. You can unsubscribe at any time using the link provided in our emails, after which your data will be deleted within 30 days.

Service Enquiries: If you contact us to express interest in our services, we will keep your information for up to 12 months from the date of last contact, unless you request deletion sooner.

After these periods, your data will either be securely deleted or anonymised, unless we are required by law to retain it for longer.

Who we share information with

Others we share personal information with

• External auditors
• Organisations we’re legally obliged to share personal information with
• Professional consultants
• Third parties:
  • We only share your data with third-party service providers who act on our behalf ("data processors") and only for the purposes described in this notice. These providers are contractually required to protect your data and not to use it for their own purposes.

Sharing information outside the UK

Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

Some of our service providers, including Microsoft, Google, Mailchimp, and HubSpot, may process your data outside the United Kingdom. These providers include appropriate safeguards in their standard contractual terms to ensure that any international transfers of personal data comply with UK data protection law. This typically includes the use of the UK Addendum to the EU Standard Contractual Clauses (SCCs) or other safeguards recognised by the UK Information Commissioner’s Office (ICO).

If we use any other service providers that transfer personal data internationally, we will ensure that appropriate safeguards are in place, such as:

• The country has been deemed by the UK government to provide an adequate level of protection for personal data; or
• We enter into contracts that include the UK-approved International Data Transfer Agreement (IDTA) or Addendum to the EU SCCs.

If you would like more information about how we protect your data when it is transferred internationally, please contact us using the details provided in this policy.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

Last updated

24 July 2025